ADOLFO ALVAREZ

HELPING PEOPLE & BRANDS GROW WITH EMPATHY

HELLO!

My name is Adolfo, and I love using my creativity to amplify the voices of impactful people and brands. My journey into marketing started in 2020 when I was 15, and I joined the leadership team for a sustainable development global summit. Turns out, I was really good at it—and I absolutely loved it.

Fast forward to today, and I’ve had the opportunity to work with UNC Development, the International Global Network, UNCMUNC, and I’m currently the CMO at Heally. Along the way, I’ve also taken on web design, photography, and video editing freelancing.

I believe empathy is the key to solving many of today’s challenges. I bring this mindset to all my work, aspiring to help those around me grow both professionally and personally.

GET TO KNOW ME!

SOME OF MY RECENT EXPERIENCES

Creative Content Intern @ UNC Development office
May - August 2024

➼ Conducted a comprehensive content audit of Carolina Stories channels, identifying the need to shift toward short-form video content as a proposal for the university’s major communications platforms.
➼ Developed and launched the "How I Make It Happen" video series, using authentic storytelling and an audience funnel strategy to drive donor engagement and support university initiatives.
➼ Recruited, filmed, and edited video stories with UNC-Chapel Hill schools and units, published on LinkedIn and Facebook (500k+ followers), enhancing visibility for the university’s summer campaign.

Offered a return position as a part-time Marketing Assistant

CHIEF MARKETING OFFICER @ HEALLY
January 2024 - Present

➼ Collaborated with fellow student leaders to launch a startup, developing innovative technologies for higher education, including COLLABOR8, an app with an integrated AI model and a mentor match system.
➼ Designed the startup’s brand identity and marketing plan, creating an organic strategy that showcased the company’s passion for education to increase interest from potential investors and clients.
➼ As CMO, led a cross-functional team of creative directors and UX designers, supporting pitch processes and working closely with other teams to enhance HEALLY’s visibility in the startup landscape.

conference director @ uncmunc xiv
January 2023 - November 2023

➼ Directed UNC-Chapel Hill's international Model UN conference, ranked 5th globally, overseeing 450+ participants, a 16-person leadership team, and 120+ staff members.
➼ Managed a $43,000 budget, creating strategies to increase revenue and reduce costs, while developing a segmented marketing campaign across 40 states and Canada.
➼ Secured partnerships with brands such as Grammarly and Red Bull, designed sponsorship packages, and managed logistics across multiple venues, leading to the most successful iteration of the event.

founder @ INTERNNET
August 2024 - Present

➼ Created and launched INTERNnet, a twice-weekly newsletter now reaching 100+ subscribers, offering curated internships across 15 fields of interest.
➼ Built a master database of internships, segmented by industry, company size, location, and deadlines, using CRM strategies with updated application tips.
➼ Drove national engagement through LinkedIn, increasing reach and subscriptions with targeted posts, and tracked email performance using Mailchimp analytics.

GLOBAL LEAD MENTOR @ INTERNATIONAL GLOBAL NETWORK
August 2024 - Present

➼ Directed UNC-Chapel Hill's international Model UN conference, ranked 5th globally, overseeing 450+ participants, a 16-person leadership team, and 120+ staff members.
➼ Managed a $43,000 budget, creating strategies to increase revenue and reduce costs, while developing a segmented marketing campaign across 40 states and Canada.
➼ Secured partnerships with brands such as Grammarly and Red Bull, designed sponsorship packages, and managed logistics across multiple venues, leading to the most successful iteration of the event.

"Adolfo has the ability to take complex information

and make it easy for the web viewer to

navigate and comprehend".

LAURIE PAOLICELLI, NC

ADOLFO ALVAREZ

HELLO!

SOME OF MY RECENT EXPERIENCES

CHIEF MARKETING OFFICER @ HEALLY January 2024 - Present

CHIEF MARKETING OFFICER @ HEALLY
January 2024 - Present